Tuesday, 11 August 2009

Weddings





The wedding entrance by Jill and Kevin youtube video had 18,877,982 viewers and Press attention when even NBC tv has asked to perform again in the Today show. Analysis and questions on the matter: are they acting up for a video clip, are they promoting a song? or are they just a plain creative couple putting up their wedding entrance on youtube for family and friends? and why is there such a buzz? how did they make the buzz?
They have nothing to do with any promotion of songs. They are ordinary people ready to use the latest technology and promote themselves.
In the Arab world, there are many youtube videos on weddings, such as Chantal and Elie's dance in Lebanon. With it, comes overwhelming attempts to fit the social norm in an escalating business. The location, the bride's dress, the flowers, the zaffeh, the music, the food, the service, the lighting ... on and on and on...
What matters is: are they having fun?
In the Arab culture, improvisations in weddings has yet to emerge. Until then enjoy the party.

(NBC's Link)

2 comments:

Alia said...

J'admets que le contraste entre les deux est dramatique. L'effet du social, de la culture parait massif!

sarah said...

Merci Alia pour ton "comment". Mais il est evident que la culture du social est en mouvement. La communication est tellement plus facile que les evenements et leurs consequences sont plus rapidement recenties...